Draft Press Release 2: Image Building

FOR IMMEDIATE RELEASE

Mr. James E. Muellenbach III, CEO
Burger Planet 123 healthy Way,
Gary, IN 46401

BURGER PLANET OFFERS HEALTHY FOOD OPTIONS.
Nutrition Specialist Jayne Petersen has been hired to provide a line of healthy items for its customers.

GARY, Ind.--Jayne Petersen is an addition to Burger Planet. Petersen is a fitness guru to the stars and is a bestselling author of her new health book. She plans on working with Burger Planet chefs to insure the healthiest meals possible.

Unlike other competitors, Burger Planet offers five different types of fruit including apples, grapes, peaches, pineapple, or bannanas. Petersen is developing a Smiley Meal that includes fruit packages, white meat chicken and an ankle weight. "The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," says Petersen.

Petersen will be featured with Burger Planet's mascot, Corny the Clown. They will be advertised in health-conscious appearances at malls, television commercials and restaurants across the country.

Petersen accomplished what no other fitness gurus could do by helping talk show hostess Opal Whitcomb lose 75 pounds. Not only has she lost the weight,but kept if off.

"Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles," says CEO James E. Muellenbach.

Burger Planet was founded in 1934 by president of QSR Association James E. muellenbach I. Burger Planet has employed over 48 thousand people and served 52 billion customers in counting. The company's headquarters are located in Gary, Indiana.

Jessica Walker
Public Relations Director
(801)555-5555
pr@burgerplanet.net

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